Market Of Educational Toy

The overall environment of the industry is good, and the driving effect of the segmented industries is obvious. From the perspective of policy orientation, the national "double reduction" policy in 2021 will severely hit off the after-school training institutions, and the complementary effect will benefit the educational intelligent toy market to a certain extent. Education toy market rises steadily From the economic point of view, with the continuous improvement of consumption level, according to the survey of China children's Industry Research Center, 80% of household children's expenditure accounts for 30%-50% of household expenditure. According to relevant data, China's population aged 0-14 will reach 260million, and the scale of children's consumption market will reach 4.5 trillion yuan. Education accounts for 53% of the children's daily consumption expenditure. In addition to basic living consumption, education expenditure has become the largest part of urban children's consumption, which shows that the society generally believes that children should not only eat well, but also learn well. The higher the family income, the more attention should be paid to children's education. Statistics show that the scale of education intelligent hardware market is expected to exceed 100 billion yuan in 2024, with a compound annual growth rate of 26%. In recent years, driven by the epidemic situation, some educational intelligent products have been widely used and gained high market attention. The scale of the traditional intelligent educational toy market is relatively stable, the new educational intelligent toy market is expanding rapidly, and the overall market scale is rising steadily. Educational toys are generally aimed at the development of Educational Enlightenment for preschool children aged 1-6. It not only dominates early childhood education, but also combines children's autonomy and interest, so as to truly combine teaching with fun, make learning convenient, and learn at any time while playing. It not only has the function of grinding the ear, but also has rich bilingual interpretation of Chinese and English cards, so that children can get better language training in the language sensitive period. It has abandoned the traditional electronic screen and allowed children to use it alone for a long time without worrying about eye protection. It has also successfully freed parents from anxiety problems such as non-standard English pronunciation, indulging in screen electronic eye protection, physical development and so on.